Storytelling has become kind of a cliche in the business world over the last few years, but the truth is – it does often matter when it comes to your business. When people look at your logo, or think about your business – you want them to experience a positive emotional reaction of some sort.
Last week, I featured some of the photos of the Northern Lakeside Home. From the photos, you probably have a pretty good idea as to what the space looks like. Maybe even how it might feel to be in the home? That is one of the main goals I have when it comes to interiors and architecture photography… to document the space in a way that makes the viewer want to step inside.